Early Rider - UK
WE ARE RIDERS...
...adventurers, problem solvers, innovators, non-conformists, kids (at heart) and parents. We are also a little bit obsessive about what we do...
We didn’t intend to start a bike company, we were looking to make a life choice. It was always about balancing every day life with more of that irrepressible sense of freedom you get from riding a bike, or a snowboard, or a surfboard... It gives you a unique perspective on what's important, not to mention the incredible world around us, and that’s what I wanted for our two boys as well as for ourselves.
